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Staging In The News

Staging is changing the way real estate is sold in Canada. View these recent magazine and newspaper articles to learn more about why home staging is fast becoming a marketing strategy that homeowners, realtors®, and homebuilders have come to rely on to move their properties quickly and for top dollar.

  • Looking for that special edge over your competitors?

    Just as we take great pains to dress ourselves appropriately to suite the occasion, so must a home be dressed….for the holidays, a special occasion, or for sale. Just as any product needs to be prepared for sale with proper marketing strategies, so does a home. Staging is the strategy of preparing any home for sale, regardless of its price or location and the best proven way to gain an edge over your competitors. ”.
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  • Your Home: Dressed to Sell

    In a competitive buyer's market, before even thinking about planting that For Sale sign, homeowners need to remember the new three little words of real estate:
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  • All Dressed Up and Ready to Go

    When Cinderella went to the ball, she probably would not have won the prince if she had gone dressed as a maid. Cinderella would have lost out, and so would the prince.
    There is a fine line between enhancement and camouflage, and staging houses for sale -- like dressing up people -- lies somewhere in between. In good staging, the best features of the house are maximized, and the worst are minimized. Staging a house is presenting the dream, showing it the way it could be.
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  • Royal Lepage House Staging Poll 2006

    The old adage that you only get one chance to make a first impression rings true for sellers showing their homes in today’s competitive market. With the spring market quickly approaching, many homeowners are wondering what they can do to help get their homes ready to sell. A poll of potential buyers released today by Royal LePage Real Estate Services, found that sellers ought to do more than just look after required renovations before showing their home.
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  • How 'Staging' a House Can Pay Off for Sellers

    Mary Summers believes she could have sold her two-story colonial in Severna Park, Md., for $10,000 to $20,000 more if she and her husband had merchandised or "staged" it properly. Her four-bedroom house, originally listed at $470,000 in December, sold for $450,000 in February.
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