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What is Staging?

Have you decided to sell your home, but don't know where to start? Are you a realtor® looking for a competitive edge? Do you build or renovate homes and spend a good portion of your profits on an Interior Designer? The first impression is key to selling any home and Home staging is the most affordable way to ensure that every homebuyer gets the best first impression.

Just as we take great pains to dress ourselves appropriately to suit the occasion, so must a home be dressed….for the holidays, a special occasion, or for sale. The concept of "house dressing" or home staging is truly changing the way real estate is sold across Canada and is fast becoming a must for cutting-edge realtors®, homeowners, and homebuilders.

Just as any product needs to be prepared for sale with proper marketing strategies, so does a home. Home staging is the process of preparing any home for sale, regardless of price or location, and the best proven way to gain an edge over your competitors. Home staging is the process of showcasing your home's best features while neutralizing your personality from the home. Staging is about decluttering, getting rid of personal objects, maximizing space, highlighting the architectural features of the home, optimizing traffic flow while downplaying flaws. It's about creating a positive image inside and out, attracting potential buyers to your home, romancing the buyer and putting them in the mood to make an emotional connection with your home. Homes that are "dressed" appropriately appeal to more buyers, and therefore sell faster and for more money. Great first impressions at every turn create a desire in the buyer to make the house their own, and we all know, "You never get a second chance to make a great first impression".

In today's competitive real estate market, the concept of home staging is becoming a strategy that cutting edge Realtors®, For Sale By Owners, and homebuilders rely on to improve the success of putting their listings and homes on the market for shorter periods of time with a higher return on investment.

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